Advanced Digital Marketing Program
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Advanced Digital Marketing Program
Is digital marketing something you want to learn but don’t know how to start? Are you looking for a skill that can boost your career, increase your earning potential, or help you grow an online business?
At UYS, our Digital Marketing & AI Mastery Course teaches you everything step by step, from beginner to advanced, using a simple, organized, and practical approach. You’ll learn to run ads, generate leads, optimize websites, create content, use AI tools, and work on real projects. This way, you won’t just learn digital marketing; you’ll start applying it from day one.
Today, businesses around the world are moving online, and the need for digital marketers is growing fast. Many beginners attempt to learn from YouTube or free videos but often end up confused. They lack guidance, real projects, and a portfolio for interviews. That’s why UYS offers training along with an internship where you can put everything you learn into practice, build work samples, and create a professional portfolio to show to clients and employers.
Whether you want a job, plan to start freelancing, or aim to scale your business, digital marketing is a skill for the future. Learning it through UYS gives you clarity, direction, and results.
Course Details
Web Designing (Learn Coding)
- HTML and HTML5
- CSS and CSS3
- Bootstrap Framework (Make your website device friendly)
- Adobe Photoshop (Make flyers, banners, logo from the scratch)
- Publish your website (Learn about domain, hosting and ftp tools)
- Build speed, accuracy, and confidence in your office work
In Bound Marketing
- Attracting your potential customers into conversion funnel
- Landing page designing
- Conversion optimization
- Conversion optimization patterns for Engaging website visitors
- Email Marketing, Design Pro emails and Tracking tools
ChatGPT and Other AI Tools
- Generate Content for Blogs and articles
- Learn Advance prompt engineering
- Controlling chat length, specifying and tones
- Generate AI Images, Videos and many more..
Search Engine Optimization Link Building
- Guest Blogging
- Backlink Acquisition
- Broken Link Building
Online Reputation Management (ORM)
- Online Review Management
- Brand Monitoring
- Negative Content Removal
- Positive Content Promotion
- PR and Press Releases
Local SEO
- Local Directory Listings
- Google My Business Optimization
- Local Link Building
- NAP Citations
- Customer Reviews
Influencer Marketing
- Building Relationships with Influencers
- Influencer Collaborations
- Co-authored Content
- Mentions and Shoutouts
- Link Acquisition
Social Bookmarking
- Sharing Content on Bookmarking Sites
- Encouraging User Engagement
- Building Authority on Social Bookmarking Sites
Document Sharing
- Uploading Documents on Sharing Platforms
- PDF and PPT Submissions
- Linking to the Website
On Page SEO
- Meta, Title, Anchor, Image Alt and Headings
- Favicon, Sitemap, Robots.txt Files
- Google Console Tool (Track Crawling, Sitemap and URL Inspection)
- Mobile SEO,
- Canonical URL
- Schema Generator Tools (Faqs, Products, Local, Search etc)
SEO Audit, Tools, Measurement
- SEO Audits and reports
- Google Search Console
- Algorithm Updates (Google Panda, Penguin , Hummingbird , Google Mobile, Google Quality, Google RankBrain, Google AdWords Updates, Interstitial Penalty etc)
- PA / DA & PR
- Speed Optimization – Google Insight & gtmetrix Tool
- What is Google Sandbox
- Yoast SEO Tool for WordPress
- W3 Validator (HTML Validations)
- Website Optimization and Audit
- SEO Resources, Careers in SEO
- SEO Audit – SEO Quake & Yoast SEO
- Google Analytics & Hotjar Tools for Real-time tracking
- DNS Management & Tracking status
- HTML, CSS, JS, PDF & Image Optimization
Off Page SEO
- Guest Posting & Blogger Outreach
- Article & Blog Submission
- Social Bookmarking
- Directory & Classified Submission
- Forum Discussion & Q/A Platforms (Quora)
- Image, Infographic & PDF/Doc Sharing
- Press Release Submission
- Video Submission (YouTube SEO)
- Influencer Outreach & Link Acquisition
- Local SEO Citations & Google Business Signals
- Broken Link Building Techniques
- Competitor Backlink Analysis
- Backlink Monitoring & Disavow Tool
Facebook & Instagram Marketing
- Facebook pages and post best practices
- Facebook & Instagram ads – campaign objectives
- Facebook & Instagram ads – targeting audiences Facebook ads – impactful creative’s
- Facebook & Instagram ads – optimization and reporting
- Facebook & Instagram ad policies
- Building brand awareness
- Expert Campaign setup
- Audience filters (interest, behavior and demographics)
- Generating leads
Google Analytics & Tracking
- Content performance analysis
- Visitors analysis
- Social media analytics
- Actionable insights and the big picture
- Social CRM & analysis
- Digital analytics
- Platform principles
TrueCaller & Whatsapp Marketing
- Create Campaign for the Truecaller
- Truecaller Ads Manager
- How to Create and Manage Truecaller Campaign
- Designing Content for Whatsapp Ads
- Creating Catalog for the whatsapp business
- Campaign bulk sms-whatsapp
Content Marketing
- Myths about content marketing
- Identifying & creating “Good” content
- Framework to begin a content marketing program
- Creating a blog post
- Difference between blog and website
- What is WordPress? How to Install SEO Plugins
- How to create profile, proposal, portfolio and invoices
Adobe Photoshop
- Photoshop Layers and Basic Tools
- Enhancing images with adjustments
- The power of selection tools
- Creating an brochure for your business
- Advanced layers and masking
- How to design professional logo
- Working with text and shape layers
- How to design banners for the website and Facebook
Search Engine Marketing
- Introduction to SEM – fundamentals & case studies
- Creation of google display network
- Shopping campaigns – introduction
- YouTube marketing – introduction & Ad formats
- Google Adword Campaign and Tutorial
Benefits of Digital Marketing Training
- 100% Live Project Work For each Trainee.
- In-house Learning resources and Books.
- 15+ Years of Exp. Trainer and Developers.
- 100% Job Assistance for Diploma students.
- Minimum 2 Live Project Work for each digital marketing interns
- Grooming sessions for all interns
- Training classes are 5 days a week.
- We will provide you two types of certificates:
- Training Certificate
- Experience Certificate
Advanced Digital Marketing Program
- Digital Marketing Fundamentals
- Social Media Marketing (SMM)
- Content Marketing
- Email Marketing & Automation
- Affiliate & Influencer Marketing
Find Other Courses
- Web Designing & Full Stack Development Program
- PHP & Advanced PHP Training
- Diploma in Data Analytics
- ChatGPT & AI Tools Professional Certification Program
- Advanced Digital Marketing Program
Advanced Digital Marketing Program
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Advanced Digital Marketing Program – FAQs
Who can join this course?
Anyone can join, whether you’re a beginner, student, working professional, freelancer, business owner, or completely new to the field. No technical background is needed.
Is prior knowledge required?
The course begins with basic fundamentals and gradually advances to SEO, Ads, AI Tools, Analytics, and more.
Do you provide internships?
UYS includes a full 2-month internship where students work on real marketing tasks, campaigns, and reports to gain experience.
Will I receive certificates at the end?
Yes, you will receive:
Digital Marketing Training Certificate
– Internship/Experience Certificate
Both certificates add credibility for jobs and freelancing.
Will UYS help me with placements?
UYS offers placement assistance, which includes resume building, interview preparation, portfolio development, mock interviews, and guidance on applying for job openings. With the internship and real project work, your chances of getting hired improve.